Rapha Avellar

Rapha Avellar is the co-founder and CEO of Brandlovrs, a pioneering technology company that empowers content creators to maximize their earnings and achieve financial stability through an intuitive digital wallet and comprehensive financial services. Rapidly establishing itself as a leader in Brazil's dynamic creator economy, Brandlovrs is transforming the landscape by ensuring every creator can fully unlock the potential of their assets.

Rapha's entrepreneurial journey began at the age of 23 when he successfully revitalized his family's struggling business within two years. In 2018, he launched Jones, a firm specializing in best-in-class creator-led strategies for large brands. Two years later, in 2020, Rapha partnered with Ricardo Dias, former CMO of ABInBev, to co-found Adventures, a company dedicated to helping large creators build and scale their own DTC brands.

Brandlovrs was conceived as a spin-off from Adventures, with a clear focus on solving the complexities of managing creator media in a programmatic and scalable way. Identifying a significant inefficiency in how supply and demand were traditionally matched within the creator economy, Rapha and his team engineered a proprietary technology that optimizes this process, ensuring a seamless and efficient alignment between creators and brands. This innovation not only addresses existing challenges but also redefines the standard for creator media management.

Beyond his entrepreneurial ventures, Rapha is also a content creator, sharing his expertise in digital strategy and the creator economy with a substantial audience: over 155k followers on TikTok, 110k on Instagram, and 50k on LinkedIn.