Daniel Wjuniski

Daniel Wjuniski is the co-founder and CEO of Sallve, a beauty brand revolutionizing the cosmetics industry in Brazil. They focus on creating innovative, safe products at fair prices. Sallve's goal is to establish a community-driven brand where people can openly discuss their concerns, learn about beauty and behavior, and purchase the products they dream about. This venture marks Daniel's fourth entrepreneurial endeavor. His journey began in 2006 when, after being diagnosed with Crohn’s disease, he faced difficulties finding information about it on Brazilian websites. Recognizing the lack of quality health information available in the country, he launched together with other partners Portal Minha Vida, which swiftly became the largest health and wellness platform in Brazil before being acquired by Webedia, a major French publisher. Following this success, Daniel co-founded iCarros in 2007, a car portal later acquired by Banco Itaú in 2017. As a seasoned entrepreneur, he then co-founded Tech.Fit, a mobile wellness platform, which was acquired by Raia Drogasil. Now, with over two decades of diverse industry experience, Daniel is committed to building a beauty brand that is co-creating a future where the skin is the best place to be.